Product Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised…. More >>
Product Description
From one of the music industry’s top executives comes the ultimate guide to making the most of the internet to promote yourself and your music. Nicky Kalliongis is a veteran music industry professional who’s worked with the likes of the legendary Clive Davis and L.A. Reid and with artists as diverse as Aretha Franklin, Avril Lavigne, OutKast, Pink, and Prince. He has been involved with hit singles and albums totaling over 653 million copies in sales. Now, … More >>
Myspace Music Profit Monster: Easy Online Marketing Strategies to Get More Fans Fast
Product Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. More >>
